One of the most distinctive features of our time is universal Internet access. The technological revolution in the last twenty years has accelerated considerably, giving global corporations a voice. The market of electronics and services provided via the Internet surprises us with novelties almost regularly, the existence of which we had not even dreamed of a few years ago. No wonder that this industry also has legal regulations.
This is where it gets troublesome - according to the GDPR regulations, each user should be able to choose the data they agree to provide. Although first-part cookies do not raise any doubts and are included in the package necessary to use the website, there is a debate about third-party cookies, and companies come up with new ways to deal with restrictions in a different way. One of them is accepting all cookies collectively - usually we don't want to waste a dozen or so seconds choosing from several options that we practically do not understand anyway. Easier to click "Accept All".
The giants in the electronic market are gradually withdrawing the use of third-part cookies. Among them are Firefox and Safari. Recently, Google also announced the resignation of cookies of this type, so it can be concluded that sooner or later they will cease to be present on the Internet at all. The impact of these activities may vary, but it will certainly result in a change in the current conduct of marketing. Possible consequences for your website include:
Regardless of whether you run a local business or a large company, a solution to your problem should be found. Much depends on the movements of the tycoons on the market, who dictate the conditions on which the entire Internet world functions. It remains, therefore, to have your finger on the pulse and - whenever the need arises - to make the necessary changes in the privacy policy to adapt to the regulations, and at the same time not to put yourself in a losing position in relation to other companies.
Trust The Process Team!